Edda Lára Lúðvígsdóttir

Investment Manager of Fund Investments

Edda Lára has 16 years of extensive experience in the financial markets, working in asset management, investment banking, and investor relations. She worked at Coca-Cola in Iceland as a Human Resources leader and, prior to that, as Head of Investor Relations at Össur, Fund Manager at Gamma Capital Management, Project Manager in Corporate Advisory at Íslandsbanki, and Loan Manager in the bank’s Corporate Division.

Edda Lára serves on the board of Drift EA, an innovation and entrepreneurship center. She has previously served on the boards of the Danish Investor Relations Association in Denmark, Alma Residential Housing, and Smárabyggð, the owner of the real estate project 201 Smári.

She holds a B.Sc. in Business Administration and an M.Sc. in Corporate Finance from Reykjavik University and has completed a securities trading license.

Joined the New Venture Fund Kría in
2025
Previous positions
Coca-Cola
Össur
Gamma Capital Management
Íslandsbanki
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