Guðmundur is Chief Customer Experience Officer at Sýn, where he is responsible for shaping and implementing the company’s strategy in product management and marketing, with a strong focus on customer experience. He holds a BSc degree in Business Administration from the Technical University of Iceland and has also completed studies in Management from the same school.
Guðmundur has decades of experience in the Icelandic business sector and has held a variety of executive positions, including at Lyfja, VÍS, 365, Já, and Síminn. He is a deputy board member of the Association of Business and Economics Graduates (I. Kjarafélag viðskipta- og hagfræðinga) and has previously served, among other roles, on the board of Promote Iceland.