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November
2025

Hrönn Greipsdóttir, CEO of the innovation fund Kría, in an interview in Dagmál at mbl.is

Hrönn Greipsdóttir, CEO of the Innovation Fund Kría, was interviewed in Dagmál at mbl.is this week.
There, she spoke with journalist Magdalena Torfadóttir about various topics related to the Innovation Fund Kría and investment in innovation.

Among other things, Hrönn discussed:

  • The importance of investing at the early stage of innovative companies
  • The investment initiative Frumsjóður 25, where 88 companies applied for funding, and investments are expected to be made in 10–12 companies
  • How angel investing has increased in Iceland, including with the establishment of Iceban, the association of Icelandic angel investors
  • The funding environment for innovation in the Nordic countries and beyond
  • How artificial intelligence is becoming an all-encompassing factor in new projects

Morgunblaðið subscribers can listen to the full interview here in Icelandic.

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