The Icelandic language technology company Bara tala has now officially launched the Norwegian version of its solution under the name Bare si det.
The launch event took place in Norway on October 20th in connection with Oslo Innovation Week and was held at the residence of the Icelandic ambassador in Oslo.
Jón Gunnar Þórðarson, founder and CEO of Bara tala, presented the origin and future vision of the Bare si det solution and discussed the first steps in Norway, which have exceeded expectations.
Jón Gunnar said:
“We are incredibly proud to take this step of launching Bare si det, and we hope to support newcomers and companies in Norway with user-friendly and work-related language learning.”
He added that excellent partners in Oslo have joined the project. The consulting company FOLKA AS, which specializes in HR solutions for businesses, will act as a reseller of the Bare si det solution for the Norwegian market. Jón also announced that Bara tala ehf recently hired a marketing and sales manager in Norway. Marcus Øien, who previously worked as sales and marketing director at Capeesh, a company specializing in educational technology solutions for the labor market, will take on the position.
In addition, a new partnership between Bare si det and the Norwegian national cricket teams was announced. The Bare si det logo will now appear on the competition uniforms of both the men’s and women’s national teams in Norway.
“We are extremely proud of this collaboration, as the national teams are largely made up of immigrants from countries such as India, Pakistan, Sri Lanka, Bangladesh, South Africa, and Australia. We see this as a strong statement about the importance of language as a bridge between cultures.”
Bare si det is built on the same foundation as the Icelandic version Bara tala, which has proven successful among numerous companies, institutions, and municipalities in Iceland. The solution supports Icelandic learning for people whose first language is not Icelandic and systematically promotes their increased participation in society, greater self-confidence, and access to the labor market.
Bara tala was founded in 2023 and became part of the Icelandic New Venture Fund Kría’s investment portfolio in 2024.
