Flow

The software company Flow develops meditation software for both virtual reality (VR) and smartphones. The core idea is to allow people to meditate anytime and anywhere — with the help of a smart app. Whether at the office, in an airport, or even in a hospital, users can immerse themselves in meditation on demand. Using VR headsets, users experience 360-degree real-life nature footage from iconic Icelandic locations such as Snæfellsnes, Þórsmörk, or Þingvellir. This visual experience is enhanced by calming music from artists like Sigur Rós, Jónsi & Alex, Pétur Jónsson, and GusGus, among others. The combination of visuals and sound offers an immediate sense of peace and calm. The app allows users to enter a meditative state almost instantly. While designed for the general public, Flow places a particular emphasis on marketing to other businesses.