Horseday

Built for the Icelandic Horse

HorseDay is a next-generation app created specifically for the needs of horse owners and riders. It provides powerful tools to simplify training management, goal setting, and care routines – everything essential to modern horsemanship in one platform. With advanced features like gait analysis powered by neural networks and smartphone sensors, HorseDay delivers unique insights into training progress. Users can also access the WorldFengur database, create detailed sales profiles for horses, connect with fellow riders, and engage directly with the community. HorseDay was founded by Oddur Ólafsson, Marta Rut Ólafsdóttir, and Ólafur H. Einarsson, who bring experience in software development and growth, as well as strong ties to horsemanship across a broad spectrum.
Horseday.com
Founded
2020
The fund’s first involvement
2022
Útganga
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